Why Apple Killed Genius For Apps, And What's Next For The App Store's Long Tail

Apple is no longer offering the "Genius" feature as a way to surface and discover new mobile applications in the iOS App Store in the latest version of Apple's mobile?operating?system, iOS 7. Instead, the spot that used to belong to "Genius" now goes to "Near Me," a new feature demoed during yesterday's keynote at WWDC, which recommends apps based on your location.

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